Barre3 January Challenge
At barre3, it's less about doing the workout and more about what you're doing with the other 23 hours of your day that matters most. The barre3 January Challege is a celebratory campaign that embraces measuring results by how you feel over how you look. The Challenge provided new and existing clients with guidence to find a path to their healthiest self, inside and out.
Role Art Director & Design Lead
Creative Director Maddy Chandler
Production Director Alex Driver
Marketing Content Lead Tayler Worrell
Marketing Director Jenny Konopinski
Marketing VP Nicole Griffin
Copy Director Beth Collins
Photographer Alexx Duvall
Videographer Jenn Byrnes
Hair & Makeup Kylie Sallee
Wardrobe Jacky Boehm
My Involvement
I concepted the creative direction, built the campaign style guide, art directed photo and video creative on-set, and led a team of creatives to design content that was on-brand and met campaign storytelling and strategy goals.
Client Engagement
Clients were encouranged to share their #mypresenttruth on social to help build a more open and honest community within the fitness industry. During the challenge period, studio clients were given the opportunity to track each class with a "feeling" sticker on a community board. Each sticker represented a positive feeling the workout might give you.
Photography Deliverables
A few more photo deliverables from the shoot.
Many of the images and video clips were used beyond the campaign for various applications and press.
