Barre3 x Lululemon
In 2019, barre3 and lululemon partnered to create a co-branded line of athletic wear for the first time. The campaign focused on the consumer connection points between the two fitness brands and the tonal color palette of the collection. I was responsible for the art direction, design, and the tagline “A natural fit.” The collection and campaign were well received, with the apparel selling out in the first few weeks of launch.
Role Art Director & Design Lead
Creative Director Maddy Chandler
Production Director Alex Driver
Marketing Lead Kylee Rettmann
Photographer Anthony Aquino
Hair & Makeup Kathleen Chetlain
Above: Point-of-sale poster for barre3 studios.
My Involvement
I developed and presented multiple concept and copy directions based on campaign goals; created the final design and photography direction; sewed and custom dyed the fabric backdrop; art directed photography on-set; personally edited photography and designed all creative assets including the web shop pages, point-of-sale posters, and social media assets shown here.
Above: Collection launch social media carousels.
It was a natural fit;
the barre3 | lululemon collaboration sold out within a day of launching to the public. It was so successful that barre3 has parterned with Lululemon in every business quarter since this first release.
Above: Point-of-sale signage for barre3 studios.
