Nike World Cup: 2026
In 2026, Nike launched a series of FIFA World Cup-focused campaigns featuring various sponsored athletes and key products. I worked on several of the campaigns centered around Nike’s core football boot collection, worn by stars Kylian Mbappé (France) and Vinícius Jr. (Brazil).
As part of a two-person design team, I designed, built, and finalized experiences across nike.com, the Nike App, email, push, inbox, and Instagram.
Role Senior Digital Designer
Digital Design Team Lead Holly Johnson
Digital Project Manager Lead Matt Anderson
Digital Copywriting Team Copa90
Stereo Project Director Annalou Vincent
Nike Brand Narrative Director Dudu Viola
Nike Art Director & Designer James Dolence
Global Digital Marketing Sr Manager Nina Sadlo
Global Push & Inbox Lead Chris Lamb
Site Content Specialist Chris Dorch
Across nine campaign phases for 'The Breakout Pack', we created an immersive digital experience through curated landing pages and strategic touchpoints designed to engage, delight, and guide users throughout their shopping journey.
We created more than 550 designs based on the Nike brand team’s high-level art direction. Every touchpoint was carefully crafted and thoroughly vetted, recognizing that the first place consumers often encounter a campaign is online. Each detail was considered to ensure the story translated seamlessly across the experience.
A few examples of campaign creative across the Nike App and nike.com, key digital touchpoints.
Once finalized, translated, and QA’d, the designs were rolled out across Nike’s global geographies, bringing the campaign to audiences around the world—from Mexico and France to the United Kingdom.
My Involvement
I worked closely with my Creative Team Lead to concept, build, and present designs, while partnering with marketing stakeholders throughout the project to align with campaign goals. Once approved, I worked with digital specialists to QA and launch each experience across Nike’s digital ecosystem.
The Breakout Pack became Nike’s biggest commercial success of 2026, with more than 5 million pairs sold. The scale of the campaign—and the volume of work required to bring it to life—was significant, and ultimately exceeded expectations.